BURROW ☁︎
GOOD FOR NOTHING
Burrow is serious about leisure. They are also a furniture startup cool enough to let me say their couches are Good for Nothing, because they are.
We brought the concept to life through a series of spots and photographs heroing the couch, each one draped with humans heroically doing nothing.
The campaign included OOH, national broadcast distribution, system-wide NYC subway ads, and an entire wrapped subway complete with Burrow “seats.”
And IT WORKED. In a post-transaction survey, a whopping 60% of people attributed their Burrow purchase to the brand’s subway ads.
We brought the concept to life through a series of spots and photographs heroing the couch, each one draped with humans heroically doing nothing.
The campaign included OOH, national broadcast distribution, system-wide NYC subway ads, and an entire wrapped subway complete with Burrow “seats.”
And IT WORKED. In a post-transaction survey, a whopping 60% of people attributed their Burrow purchase to the brand’s subway ads.
︎︎︎ Agency: Red Antler
︎︎︎ Art Director: Elisa Werbler
︎︎︎ Designer: Jeremy Turner
︎︎︎ ECD: Lindsay Brillson
︎︎︎ Director: Amber Schaefer
︎︎︎ Photographer: Meredith Jenks
︎︎︎ Art Director: Elisa Werbler
︎︎︎ Designer: Jeremy Turner
︎︎︎ ECD: Lindsay Brillson
︎︎︎ Director: Amber Schaefer
︎︎︎ Photographer: Meredith Jenks
