DOLLAR SHAVE CLUB ⚔︎ DULL LIFE



In a series of the longest, dullest ads possible, we sent a message to Dollar Shave Club members waiting too long to change their blades: Watching this is dull. Your blade shouldn’t be.

This woman did a puzzle. A man worked out on a Nordic track. A kid practiced the triangle. A guy worked a night shift. And they all did it in real time, in one take. 

  1. Winner: Digiday Video Awards, Best Video Series
  2. Winner: Digiday Video Awards, Best in Show
  3. Winner: NYC American Advertising Awards, Gold
  4. Finalist for 4 Shorty Video Awards
︎︎︎ Agency: Decoded Advertising
︎︎︎ CD Art: Victor Sie
︎︎︎ Directed by JEAN