This year, discover the joy of Mother’s Day Off.

HomeGoods is joy. And after infinity months in quarantine and at home with kids, they could tell that moms needed a little more of it in their lives. To help them relax and recharge for Mother’s Day, we created a massive giveaway in three cities where moms could enter to win an extra long weekend alone in a luxe apartment.

Each apartment was completely unique and totally decked out in HomeGoods merch, equipped with a red HomeGoods phone to order whatever, whenever they liked from a dedicated Momcierge,  and tons of experiences (like a face mask bar, yoga room, and virtual Tarot reading) for them to enjoy.

At the end of their stay, every winner got to shop their space, and bring home everything they loved. And for those who didn’t live in our chosen cities, we gave away 50 massive boxes full of HomeGoods finds so they could create a Hideout at home. Talk about a special delivery.

From custom tissue paper patterns to retro-inspired keychains, “Caution: Contains Joy” packing tape to a meticulously designed “Hideout Guideout” in every apartment, we seized every opportunity to make this project as magical and delightful as a trip to HomeGoods itself. 

The giveaway received incredible press from all corners of the internet. Highlights include People Magazine, House Beautiful, and Apartment Therapy.