Amid the weirdness, sadness, and stress of the early days of Covid the OG lube brand, K-Y, came to us with a question: how can we help people understand that they deserve to feel good, even when everything feels bad? How do we stay sex positive from 6 feet apart?

We built a content calendar based on real concerns people were beginning to have around sex and quarantine. (How do we stay intimate in virtual relationships? How do we have sex when we’re never, ever alone? How does anyone get in the mood when no one is?)

We built strategic partnerships with sex expert Shan Boodram and HER for credible, inclusive content. Paired with the sensual, beautiful illustrations of Barbara Malagoli, we brought pleasure into people’s feeds and lives.

For the team at Barbarian, this was just the beginning. Our creative vision and collaborative client relationship earned the agency the opportunity to entirely revamp the brand’s dated digital and social presence.

When it comes to KY’s progressive philosophy and visual identity, the carpet finally matches the drapes.