Penn State needed help shifting its perception from a sports school to an academic one. And we uncovered a web of interdisciplinary work responsible for their top-ranked research status.

Medical teams working with botanists. Engineers with artists. A layered network of people, resources, and ideas.

The script builds to bring these layers of support to life, inspired by "The House That Jack Built" nursery rhyme. And the spot features actual students and faculty in real, honest spaces. 

This work was shortlisted for Short-Form Film and for Writing by The One Show.