PIKA ☣︎
PIKAPOCALYPSE
Pika’s fun, dumb, physics-defying AI app won’t save the world, but it promises to make the end more fun.
Nearly every TV network rejected it (a compliment, tbh), and AdAge is calling it “insane,” “mind-boggling,” and “the most joyfully oppositional take we’ve seen.”
It hit #1 in the AdAge Creativity Top 5, was named Ad of the Week by Shots Magazine, and featured on Little Black Book.
This is the Pikapocalypse.
I was brought in by the Head of Brand & Creative, Lindsay Brillson, to team up with in-house Creative Lead & Art Director, Monica Tan, in making Pika’s first-ever brand campaign.
From our first script and sketch of a lone house in a dilapidated wasteland to this nearly feature-length brand film brilliantly directed by Marie Schuller, writing and creating this was a thrill.
From our first script and sketch of a lone house in a dilapidated wasteland to this nearly feature-length brand film brilliantly directed by Marie Schuller, writing and creating this was a thrill.
Shot on location in Bucharest with real people in a real house with a real cat and a real fake rat on a stick stuffed with Snickers.
Delusions brought to life with a mix of dumb fun Pikaffects powered by Pika's AI video model, traditional VFX, and practical effects.
Delusions brought to life with a mix of dumb fun Pikaffects powered by Pika's AI video model, traditional VFX, and practical effects.
Nearly every TV network rejected it (a compliment, tbh), and AdAge is calling it “insane,” “mind-boggling,” and “the most joyfully oppositional take we’ve seen.”
It hit #1 in the AdAge Creativity Top 5, was named Ad of the Week by Shots Magazine, and featured on Little Black Book.
︎︎︎ Agency: Internal︎︎︎ Head of Brand & Creative: Lindsay Brillson
︎︎︎ Creative Lead - Art: Monica Tan
︎︎︎ Founding Creative Director: Matan Cohen-Grumi
︎︎︎ Producers: Christina Cooksey & Shelby Vaculin, Ceiling Train
︎︎︎ Director: Marie Schuller
︎︎︎ Director: Marie Schuller
︎︎︎ DP: Thomas Revington
︎︎︎ Production Company: RSA Films
︎︎︎ Post Production: Abandon Editorial, The Mill
︎︎︎ Post Production: Abandon Editorial, The Mill
︎︎︎ Editor: Val Thrasher
︎︎︎ Sound Design: Sonic Union
︎︎︎ Color: Mikey Pehanich
︎︎︎ Music by: NightCap Music
