PROSE ︎
FOR YOUR HAIR ONLY
According to the drugstore aisle, there are four hair types. And none of them feel quite right to most people.
Prose creates formulas so custom there are billions of possible outcomes. And that means it's for your hair only. This campaign visually played with expectations - showing hair that the drugstore treats the exact same way, but that Prose sees as entirely unique. Same waves, different weather. Same genes, different moves.
Prose creates formulas so custom there are billions of possible outcomes. And that means it's for your hair only. This campaign visually played with expectations - showing hair that the drugstore treats the exact same way, but that Prose sees as entirely unique. Same waves, different weather. Same genes, different moves.
I came up with the concept and script for this campaign and worked on it through the start of pre-production, where it was brought to life beautifully by the full-time team.
︎︎︎ Agency: Red Antler
︎︎︎ Art Director: Elisa Werbler
︎︎︎ Copywriter: Cat Williams
︎︎︎ ECD: Lindsay Brillson
︎︎︎ Art Director: Elisa Werbler
︎︎︎ Copywriter: Cat Williams
︎︎︎ ECD: Lindsay Brillson
