RENT THE RUNWAY ✦ PUT ON A SHOW
Collaborating with Emily in Paris and Broadway star Ashley Park, Rent the Runway unveiled a stunning, shimmering capsule collection right in time for the most festive season of the year.
Ashley was heavily involved in the creation of the collection, and it exuded her personality and style. We created a campaign that would do the same. Leaning into her prowess on the stage, we helped Ashley and a group of her real life friends Put On A Show - celebrating the collaboration by bringing it straight into the spotlight.
With coverage from Refinery29, The Zoe Report, People, Cosmo, Elle, and so many more, plus high profile OOH placements including Times Square, the collection was one of Rent the Runway’s most coveted in history.
Ashley was heavily involved in the creation of the collection, and it exuded her personality and style. We created a campaign that would do the same. Leaning into her prowess on the stage, we helped Ashley and a group of her real life friends Put On A Show - celebrating the collaboration by bringing it straight into the spotlight.
With coverage from Refinery29, The Zoe Report, People, Cosmo, Elle, and so many more, plus high profile OOH placements including Times Square, the collection was one of Rent the Runway’s most coveted in history.
I developed the concept and messaging alongside CD/Art Director Veronique Halbrey, and it was executed internally.
︎︎︎ Agency: Internal
︎︎︎ CD/Art: Veronique Halbrey
︎︎︎ ECD: Suzi Jones
︎︎︎ CD/Art: Veronique Halbrey
︎︎︎ ECD: Suzi Jones
